Last updated: July 21, 2026

This Privacy Policy explains how American Expedition Travel, LLC (“American Expedition Travel,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit americanx.travel (the “Site”), contact us, or book travel services with us. It also describes the rights available to you under the European Union / United Kingdom General Data Protection Regulation (“GDPR” / “UK GDPR”), the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”), and other applicable privacy laws.

1. Who We Are

American Expedition Travel, LLC is a group travel tour operator based in the United States that specializes in organizing educational and recreational trips for student groups, schools, and organizations to destinations including Florida theme parks, the Great Smoky Mountains, Washington, D.C., Colonial Williamsburg, New York City, and U.S. national parks.

For the purposes of the GDPR, American Expedition Travel, LLC is the “data controller” of the personal information described in this policy.

Business address:
American Expedition Travel, LLC
1050 Glenbrook Way, Ste 480, PMB 247
Hendersonville, TN 37075
Privacy contact email: info@americanx.travel
Phone: (615) 827-1030

2. Information We Collect

We collect the following categories of personal information:

Information you provide to us

• Contact information — name, email address, phone number, and mailing address when you inquire, request a quote, or communicate with us.
• Booking and traveler details — traveler names, ages, dates of birth, grade level, school or group affiliation, dietary needs or accessibility requirements, emergency contact information, and other details needed to plan and operate your trip.
• Payment information — billing details and payment card information, which are processed securely by our third-party payment processor. We do not store full payment card numbers on our systems.
• Correspondence — records of your communications with us by email, phone, or web form.

Information we collect automatically

• Usage and device data — IP address, browser type, device information, pages viewed, referring pages, and dates/times of access.
• Cookies and analytics — we use cookies and similar technologies, including Google Analytics and Google Tag Manager, to understand how visitors use our Site. See Section 7 (Cookies) below.

3. How We Use Your Information

We use personal information to:

• Respond to inquiries and provide quotes and customer service;
• Plan, book, coordinate, and operate group and student travel;
• Process payments and manage bookings;
• Communicate trip details, updates, and important safety information;
• Send marketing communications where you have opted in or as otherwise permitted by law (you may opt out at any time);
• Improve our Site, services, and customer experience;
• Comply with legal, tax, insurance, and regulatory obligations; and
• Protect the safety and rights of travelers, our business, and others.

4. Legal Bases for Processing (GDPR / UK GDPR)

If you are located in the EU, EEA, or UK, we rely on the following legal bases to process your personal information:

• Contract — to provide the travel services you or your group have requested.
• Consent — for marketing communications, non-essential cookies, and processing of any special-category data (e.g., dietary/medical needs), which you may withdraw at any time.
• Legitimate interests — to operate, secure, and improve our business and Site, where those interests are not overridden by your rights.
• Legal obligation — to comply with applicable laws, tax, and record-keeping requirements.

5. Children’s and Students’ Privacy

Because we specialize in student group travel, we often handle the personal information of minors. We collect and process a minor’s information only through, and with the authorization of, the school, group organizer, parent, or legal guardian who arranges the trip.

• We do not knowingly collect personal information directly from children under 13 (or the applicable age of digital consent in your jurisdiction) without verifiable parental or guardian consent, consistent with the U.S. Children’s Online Privacy Protection Act (COPPA) and GDPR protections for children.
• Schools, group leaders, and parents/guardians are responsible for obtaining any necessary consents for the students they enroll and for providing accurate traveler information.
• If you believe we have inadvertently collected information from a child without proper consent, please contact us at info@americanx.travel and we will promptly delete it.

6. How We Share Your Information

We do not sell your personal information. We share it only as needed to operate our services, including with:

• Travel suppliers — hotels, transportation providers, attractions, tour venues, and insurers necessary to fulfill your trip.
• Service providers — payment processors, email/marketing platforms, website hosting, and analytics providers who process data on our behalf under confidentiality obligations.
• Legal and safety — authorities or third parties where required by law, to enforce agreements, or to protect the safety of travelers and others.
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this policy.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember preferences, and analyze traffic through Google Analytics and Google Tag Manager. You can control cookies through your browser settings and, where required, through a consent banner on our Site. Disabling some cookies may affect Site functionality. For more on Google Analytics, see Google’s Privacy Policy.

8. International Data Transfers

We are based in the United States, and your information may be processed in the U.S. and other countries that may have different data-protection laws than your own. Where we transfer personal data from the EU, EEA, or UK, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (and the UK Addendum where applicable).

9. Data Retention

We keep personal information only as long as necessary for the purposes described in this policy — including to operate your trip, meet legal, tax, insurance, and accounting requirements, and resolve disputes — after which we securely delete or anonymize it.

10. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Your Privacy Rights

A “privacy request” (also called a data subject request) is a request to exercise your rights over the personal information we hold about you. Depending on where you live, these rights may include:

EU / EEA / UK residents (GDPR)

• Access to your personal data and a copy of it;
• Correction of inaccurate or incomplete data;
• Erasure (“right to be forgotten”);
• Restriction of, or objection to, processing;
• Data portability;
• Withdrawal of consent at any time; and
• The right to lodge a complaint with your local data protection authority.

California residents (CCPA/CPRA)

• Right to know what personal information we collect, use, and disclose;
• Right to access and delete your personal information;
• Right to correct inaccurate personal information;
• Right to opt out of the “sale” or “sharing” of personal information (we do not sell or share your personal information as those terms are defined by law);
• Right to limit the use of sensitive personal information; and
• Right not to receive discriminatory treatment for exercising your rights.

To make a privacy request, email us at info@americanx.travel with the details of your request. We will verify your identity and respond within the timeframes required by applicable law (generally 30 days under GDPR and 45 days under CCPA/CPRA). You may use an authorized agent to submit a request on your behalf where permitted.

12. Third-Party Links

Our Site may link to third-party websites (such as travel suppliers). We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, where appropriate, provide additional notice. Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.

This Privacy Policy is provided for general informational purposes and does not constitute legal advice. We recommend having it reviewed by a qualified attorney to ensure it meets your specific legal obligations.